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43 Vtora, Banya, Bulgaria

www.hotsprings-spa.com

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A.Goštauto g. 8- 11, Vilnius, Lithuania

www.e77.lt

1. Originality

We are the first one to create chain of rehabilitation center in synergy with traditional medical spas in resorts. We are bringing our well know and valued brand Eglė to the cities as well as best valued treatments as healing mud, mineral water, vertical bath, physiotherapy, halotherapy and others. First mineral water Buvette in Vilnius.

2. Impact and benefits

By introducing traditional medical spa treatments in cities, we are educating the wider audience about benefits of our natural resources and possibilities of health prevention based on medical spa traditions.

3. Sustainability

Our new locationOur new location in Vilnius is located in new energy effiecnt bussiness building. in Vilnius is located in new energy effiecnt bussiness building.

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www.sanatorija.lt

1. Originality

These unique concept includes the development of an multi-product and a complete production offer. It includes the EXCLUSIVE THERMAL SPA, with distinctive services linked to the available thermal services offer (with natural mineral water) – dermocosmetic treatments, massages, nutrition, others – all with the distinguishing territory characteristics under direct influence.
Cabins, equipped with advanced technological equipment, where costumers can undergo a careful diagnostic process merged with a region picture (gastronomic,tourist, and social tailored alternatives) as well as custom made dermocosmetic products, allows to create a strong emotional bond with the client, which will be reflected in a positive association with the brand, which will show its concern for the client’s well-being from the genesis of the treatments.
Moreover, it comprise a thermal laboratory, to ensure quality, boost research and technical-scientific development, testing new substances (essential oils from native plants), and a solid educational component (activities designed especially for children and/or families), etc.
Additionally, the plan embrace the development of an integrated information management system which will allow us to get closer to our visitors/clients (current and prospective ones), offering them privileged and exclusive access to information about their experiences and its monitoring, in real time, using a range of indicators that enable the assessment of the influence, on health and well-being, built through the experiences lived at this resort.
This system will be able, for the first time, to transform the costumers data collected into useful information, in a way that it will optimize management decision making in the context of the thermal activity, which through this knowledge will be able to feed the productive offer with the main objective of meeting customer needs and expectations.
The service innovation isn´t only limited to the numerous proved benefits inherent to the use of thermal waters. It goes beyond that. The focus is essentially on the consumer’s experience, through the meticulous planning and organization of the surrounding environment, which excels in its association with nature, both environmentally and architecturally, allowing the customer to enjoy unique sensations of comfort, relaxation and well-being.
In the tranquil embrance of the spa layout we will have inviting outdoor spaces carefully designed to envelop guests in a sense of serenety and revitalization. These outdoor spaces not only will provide a seene escape from everyday life but also elevate the spa experience by immersing guests in a tranquil environment while indulging in the spa treatmentes.
In order to trigger positive emotions and create an immersive multysensory experience perfect to escape, the whole environment will be thought out in detail, in an holistic approach, exploiting sensory marketing strategies to provide to our guests a unique journey and experience. Relaxing ambient music, olfactory sensations related through nature and the usage of natural oils (from region plants) in several treatments, immersion in visual sensations inherent to chromotherapy, combined to the already existing SPA treatments(hydrotherapy, watsu, baths and other thermal techniques) and, to improve even more the experience, conceiving exclusive experiences to tantalise the palate.
A concept resulting from a combination of balneotherapy, more advanced methods of physical recovery, new types of healing and health tourism itself, whose main objective is to offer medical, aesthetic, relaxation and wellness treatments, in an integrated SPA environment, combined with complementary therapies and treatments (fitness, meditation and coaching activities in spaces expressly conceived for this aim and with qualified monitors; nutrition; and psychology).
Concerning the equipment, two more innovations will be installed on the national market. On the one hand, a Thalaxion treatment station, which allows venous and lymphatic circulation treatments through the projection of thermal water jets, and on the other hand, a Cromotherm station that consists of a capsule that aims to carry out, in addition to water jet treatment, a mixture with the benefits of steam and aromatherapy.
These two advances will make possible, by expanding the range of available services, to make the consumer’s experience even more dynamic, tailored and memorable, representing an integrated solution aimed at creating a feeling of belonging to the customer, through the dynamism of new services and the consequent increase of satisfaction regarding the fulfilment of their needs.
In each treatment room we seamlessly blend clean lines, neutral hues and natural elements to evoke a tranquil ambiance to captivate all senses. The layout ensures privacy and peace, allowing therapists to work efficiently while costumers unwind in comfort. Ample natural light floods the rooms, enhancing the unpretentious ambiance.
As we delve into the intricacies of each spa spaces blueprint, a deeper understanding of the nuances that shape these spaces unfolds, offering the perfect tranquil retreat with earthy ambiance and seamless indoor-outdoor transitions.
This is our proposoal, offer a unique experience that combines health with well-being and personal care (physical activity, contact with nature and healthy eating), providing a personalized offer, built with regional partners from the most wide-ranging sectors, fostering the local economy and giving visibility to our most iconic regional products and subsequently improve the region reputation itself, attracting more visitors to other spaces and/or places.

2. Impact and benefits

The training at the Singing Bowl & Gong Academy employs the most modern learning methods, including a comprehensive online learning tool for theoretical modules and practical workshops, which take place either on-site or at the academy. The modern approaches are continuously developed through collaboration with international partners and institutions to provide participants with the latest methods and techniques. Eszter Jopp, an experienced health expert, implements the Mother Earth methods within the framework of the Singing Bowl & Gong Academy. As a Gong and Singing Bowl Master trained in Asia, she combines her extensive experience in business, quality assurance, and health management, passing on this combined knowledge in a unique training structure.spa industry.

3. Sustainability

Nowadays, spas are widely associated with relaxation and rejuvenation, but they also have longstanding links with healing and community. The design scheme to be followed renovates this place where people seek relaxation into a haven where nature´s essence is unmistakable, invinting guests to unwind and connect with the soothing energy of the surroundings.
The project will be able to renovate not only the current spa building (with huge architectural worth), given it greater architectural and functional coherence, but also exploit the magnific surrounding spaces, like the thermal garden, the catchements as well as the thermal museum and its route.
Furthermore the new features (indor and outdoor swimming pools and the jacuzi) will be incorporated into an architectural extension of the building, giving it a inimitable aesthetic configuration.
Simplicity, functionality and immersive multysensory experiences in carefully choreographed spaces transition will be the pillars for the considerable improve in the spa attractiveness we are looking for, offering not just services, but experiences in a harmony markek by the element of water.
Additionally, the current national panorama of tourist offer is characterized by the existence of a surplus of accommodation, which is counterbalanced by a deficit of anchors with regard to tourist facilities, reflecting a tourist seasonality linked, in most cases, with favorable weather conditions.
With this investment project our purpose is to strengthen this offer, making it wider and, at the same time, more transversal to all seasons of the year. So, it is intended to know the customers, identifying what their needs and expectations are, to overcome the lack of an integrated strategy in the provision of these services, allowing the creation of a closer link with the company, through the availability of a wide offer of valences, ranging from the various therapies of thermal waters, the promotion of thermal dermocosmetics and other complementary treatments, in addition to the natural integration of the unique features and products of this territory. Designing exclusive and personalized experiences, with greater or lesser flexibility throughout the year, to promote different experiences for the clients and subsequent longer stays.
It´s implementation will be fundamental, since its impact will be reflected not only in local job creation, in a region markedly characterized by a reduced labor supply, but also among the consortium partners through a knock-on effect, as it will involve sharing the data collected on customer segmentation. This will allow to assemble a specialized global offer, throughout the year, meant not only to fulfill the client’s needs, but also to stimulate the aweareness and interest in a region wider range of products and services, also available to dig up. Hence, the creation of this “tourist equipment” aims to interrupt the paradigm on the use of thermal spas in Portugal, mitigating the associated seasonality and allowing simultaneously, as a consequence, to increase the demand for accommodation and the consumption of other regional tourism products, as routes, the gastronomic part and other recreational and cultural equipment.

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Praça Dr. António José de Almeida Termas de S. Pedro do Sul

www.termas-spsul.com

1. Short Description of your Spa Resort

Preidlhof is a multi-award-winning Wellness Destination located in Naturno, South Tyrol, Italy. Privately owned, Preidlhof has carved out a first-class reputation as a holistic, preventative, and medical health retreat for guests aged 16 years and over. It remains steadfast in its commitment to wellness and to the continual research, innovation and investment in its talent, facilities, and services. Set within beautiful, landscaped grounds with breath-taking views, Preidlhof’s has impressive 5000m² of wellness space includes the Sonnenschlössl with its stunning Rooftop Infinity Sport Pool, the DolceVita Lodge, the Sauna Tower, and the Spa Reception and Treatment Rooms.
The Spa Reception and 9 treatment rooms are centrally located on the ground floor overlooking the central pool and relaxation area.
The beautiful six-floor Sauna Tower was purposely built vertically to make the most of the 360° views of the surrounding orchards, hills, the Vinschgau Valley and Ortler Mountains. A Geomantic Report was commissioned to inform the tower’s precise placement, angle and design. Scoring 9,600 units on the Bovis scale, the report confirmed what had been felt and reported by guests for many years: the tower is located in a natural high-energy field. There are 16 different sauna, steam and relaxation spaces and experiences, including the world’s only Deep Sea Relaxation Room, awarded a Spa Innovation prize. There is also a 100 square metre large Functional Fitness Hall offering numerous activities and sessions.

2. Originality

In September 2019, the arrival of award-winning Spa Designer and Glowing Flow Wellness Specialist, Patrizia Bortolin, heralded an innovative new wellness concept – The Preidlhof Way, and 360° makeover. She introduced award-winning Transformational Wellness Retreats, new signature Rituals and treatments, signature food philosophy and menu design, new Wellness VIP lounge, and new fitness and beauty concepts. Renovations were also undertaken to the Spa Treatment area and some public spaces, and a new secluded outdoor Mediterranean pool experience was added.
The concept “The Preidlhof Way” was developed exclusively for Preidlhof.
Preidlhof’s nine signature retreats are designed to stimulate guests physically, energetically, spiritually, psychologically, socially, and emotionally. Each programme, every guest experience, is tailored according to what the individual seeks, their stage in life, and what he or she is ready to integrate. All are exceptional sensorial experiences designed by Patrizia Bortolin in collaboration with holistic trainers and artists, based on extensive research.

3. Impact and benefits

Significant increase of Retreat bookings, length of stay and thanks to a consistent word of mouth and specific marketing strategy contributed to position Preidlhof among the leading holistic destinations

4. Sustainability

Our environment is close to our hearts. That is why we and other sustainable hotels take the issue of sustainability and the careful use of resources very seriously. Our efforts have been awarded the Tyrol-South Tyrol environmental seal. What this means in detail, you can read here:

We produce our energy with our BHKW with high efficiency. The residual energy we need comes from sustainable hydroelectric power plants.
Where possible, we use energy-saving light bulbs.
The indoor swimming pool and hot water are heated with solar energy.
The taps are fitted with flow limiters, the WC cisterns with flush stops.
We consistently separate our waste into compostable organic matter, paper, glass, metal, plastics and hazardous waste.
We use reusable packaging and avoid unnecessary small packaging.
As much of the food we use as possible comes from the region, some of it even from our own production.
We only use natural flavour enhancers, such as herbs and oils.
We only use selected mild cleaning agents throughout the house.
Instead of chemical fragrance dispensers, the Preidlhof uses natural fragrance oils.
Our in-house cosmetics line is pure organic cosmetics with ingredients from the region/Italy.
The guest decides himself about the change of towels.
In-house bicycle hire, e-bike hire
Free shuttle service to the train station

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St. Zenostr. 13, Naturns (BZ)

Italy

www.preidlhof.com

The human microbiome consists of microorganisms present in our body, with the majority of them residing in the gut. These microorganisms not only boost our immune system and protect us from infections but also play a role in digesting food, synthesising ensymes, and producing various metabolites. Each person’s microbiome is unique, like a fingerprint.

Key principles of a gut-friendly diet include:
● More vegetables, more probiotics, and more fiber in meals;
● More steamed, boiled, and baked foods;
● More gluten-free foods.

The goal:
SPA VILNIUS Anykščiai aims to offer its guests a dining service based on Gut-Friendly Nutrition at the restaurant MIŠKE, aiming to provide a comprehensive well-being experience (in this case, through food) and promote a healthier lifestyle choice at home.

1. Short Description of your Spa Resort

SPA VILNIUS is the first modern wellness and SPA treatment centre in Anykščiai. It meets international SPA classification standards and can compete with SPA centres in Central and Eastern Europe. The SPA centre is surrounded by a historical forest Anykščių šilelis and Šventoji river.

The SPA VILNIUS restaurant serves fresh and gourmet dishes prepared by chefs. Guests can also enjoy the sounds of pine trees and birds on the outdoor terrace. Live music concerts are held at weekends or during holidays. The cosy Great Hall offers healthy European dishes made with carefully selected products from the SPA VILNIUS organic garden next to the restaurant, as well as from local farms and trusted suppliers who are committed to the highest standards. MIŠKE serves dishes made with spruce mayonnaise, pine oil, sumac, sea buckthorn, red blueberries and various mushrooms. Fresh vegetables and fruit come from a manicured private garden, while other produce comes from local farmers.

2. Originality

SPA VILNIUS pays a lot of attention to sanitas per cibus – health through food. As a result, SPA VILNIUS particularly concerened about dishes made of seasonal, fresh and easily accessible products. Adapting to the evolving needs of tourism and wellness service consumers, SPA VILNIUS has decided to create new, innovative services to address the emerging challenges in health and nutrition. The core components of the innovative services are based on novelty, practicality, the efficiency of service delivery, and the creation of added value for the end consumer. In order to promote healthy nutrition and lifestyle principles and provide SPA VILNIUS Anykščiai clients with the exclusive opportunity to experience gut-friendly dietary principles, familiarise themselves with their application, and educate them about the possibility of applying such principles at home, a new service has been created – Gut-Friendly Nutrition.
This service provides clients with more unique, personalised experiences during their visit, while also promoting and educating about healthy nutrition and lifestyle principles. Furthermore, the uniqueness and distinctiveness of the service in the market allow for targeting a specific new potential customer group, increasing visitor flow.

The Gut-Friendly Nutrition-based dining service at the restaurant MIŠKE has been created. It introduces a new service delivery scheme, where guests receive a Gut-Friendly Nutrition recommendation plan tailored to their individual needs or the option to choose Gut-Friendly Nutrition-based dining services at the restaurant MIŠKE (including training/consultation on this topic).
The human microbiome, the collection of microorganisms present in our bodies, is primarily located in the gut. These microorganisms not only boost our immune system and protect us from infections but also play a role in digesting food, synthesising ensymes, and producing various metabolites. Each person’s microbiome is unique, like a fingerprint. Scientific research has already proven that the microbiota of healthy and diseased individuals differs significantly. Changes in the gut microbiota have been associated with various conditions such as metabolic syndrome, rheumatoid arthritis, inflammatory bowel diseases, Alzheimer’s disease, diabetes, obesity, periodontal diseases, influensa virus infection, symptomatic atherosclerosis, and liver diseases, and may also influence cancer development. Recent studies have confirmed not only the microbiota’s connection with the human immune system but also that it can determine the response to stress. Conversely, disrupted microbiota weakens stress resistance. Therefore, it is essential to know the factors that affect the microbiota and ways to restore it. Up to 90% of all diseases may be related to the microbiota, affecting human physical well-being and even mental health. The restaurant MIŠKE team is ready to take a significant step forward in ensuring that customers acquire fundamental principles of a healthier diet, which, when followed, combine different ingredients for overall well-being and nourishing the human microbiome. The main goal should be well-being, health, and the sustainability of healthy choices. Based on customer feedback and clear demand, a new service delivery scheme that more effectively meets customer needs is necessary.
The new service has made the company even more attractive to people looking for targeted wellness services, thus increasing the attractiveness of SPA VILNIUS in the wellness market. This innovation attracts targeted wellness clients. It opens up new opportunities for the company to raise the level of service to an unprecedented level, which exceeds the expectations of the customers and contributes to their overall well-being, which ensures their loyalty and the growth of sales. Results are relevant to the company’s activities, and innovative marketing solutions enable the expansion of service delivery, aiming to retain existing customers and attract new ones.

We have identified the following strategic directions in the service development plan:

1. Clarity of the service definition – a clear and specific service that allows the consumer to decide to purchase it, considering its benefits.
2. Education:
   a. For staff – ensuring the highest quality service delivery.
   b. For consumers – encouraging and nurturing a healthier lifestyle choice for better and higher-quality living.
3. Accessibility of the service considering the customer’s service journey to create the best possible experience when visiting SPA VILNIUS Anykščiai.
4. Marketing strategy to increase service awareness, using different communication channels that provide the best return on investment.

STAFF EDUCATION

Staff management in the organization is one of the most crucial aspects of the company’s existence. Each employee must know their place in the company, be familiar with the activities, and be dependent on the people related to those activities, depending on the employee. The successful execution of the work and the new Gut-Friendly Nutrition service will only proceed smoothly when all employees work together systematically. Each employee must clearly know and be able to present the service.
Staff education is conducted in the following aspects:
● By involving them in creating service accessibility. At this stage, employees and the team were involved.
● Introduction to employees. The introduction of the concept of the new service is carried out for both team members who have already joined and for employees who have not yet contributed to it. This allows all employees, without exception, to be able to present the service.
During the introduction, employees are presented with:
o The concept of the service and what it entails.
o The new menu and its composition principles.
o Service development plan
o Ensuring service accessibility
o Marketing actions to increase service awareness.
● Preparation of materials about the service, including brochures and visual, textual, and video content.

CONSUMER EDUCATION

Educating consumers and potential guests is important to ensure the uptake of the new service upon visiting SPA VILNIUS. In this case, consumer education involves presenting the benefits of the new service, Gut-Friendly Nutrition with the option to immediately order the new service.
Considering environmental sustainability and the digital media landscape in Lithuania, information is provided to consumers in digital format, ensuring the ability to purchase the service immediately.
Information about the new service is shared with consumers on the company’s internal portals:
● SPA VILNIUS website;
● SPA VILNIUS Facebook and Instagram social media platforms;
● MIŠKE restaurant Facebook and Instagram social media platforms, ensuring regular communication about the service’s benefits.

SERVICE ACCESSIBILITY – CUSTOMER JOURNEY

During the provision of this comprehensive service, the customer’s journey begins with ordering the service electronically by checking a box or during registration. Upon purchasing such a service, the customer receives a separate breakfast offer for each day: A cold snack, a hot snack, and a dessert prepared and composed based on Gut-Friendly Nutrition principles.
Continuing the customer’s journey, they can choose a health guide consultation (in person or through remote means), during which the guest receives a gut-friendly dietary recommendation plan tailored to their individual needs and the option to choose Gut-Friendly nutrition.
The customer’s journey continues with the branch of nutrition and education, where gut-friendly nutrition consultations are provided. To provide a more comprehensive experience of gut-friendly nutrition, customers are invited to try an individual tasting dinner based on Gut-Friendly Nutrition principles.
Later, recommendations for the customer’s ongoing nutrition are provided.

MARKETING STRATEGY

Based on the strategic directions of the service development plan and the aspect of introducing the new service to the market, it was crucial in the marketing strategy to ensure measures that promote the awareness of the new service.
Target audience:
SPA VILNIUS Anykščiai guests and potential new clients, aged 30–54.
Solution:
Considering the rapid expansion of information technology and communications, most aspects of life are moving into the digital space, and with internet connectivity and various mobile devices being an integral part of life, the use of digital channels to communicate the new service was chosen. Therefore, digital channels were chosen for the communication of the new service, allowing for a faster inclusion of consumers and a more representative presentation of the service.
Tools and actions

● Creation of a publicity campaign concept, including the main communication message, advertising campaign slogans, and suitable layouts for communication. The advertising campaign slogan helps reinforce the memorability of the advertisement and assists consumers in identifying the service.
● Creation of advertising video content for promotion on video platforms, social media, and the company’s website. The content presented the service and encouraged consumers to try it. The material is also used for staff education.
● Creation of textual content to introduce the new service and formatting and preparing the content for use in electronic publicity channels.
● Food and other food product photoshoot to visually promote the service based on gut-friendly nutrition principles.
● Creation of a detailed online content distribution and publicity campaign grid to ensure maximum user engagement and service awareness spread.
When creating the detailed grid, the latest market data and channels and formats for communication that generate the highest user engagement were considered.

3. Impact and benefits

Since the introduction of the Gut-Friendly Nutrition on the menu of restaurant MIŠKE, the breakfast and dinner menus have been tried by almost 200 people.

The importance and relevance of such a nutrition is also demonstrated by the fact that on 4 August, when the guidelines and tips for a gut-friendly diet, which were compiled in collaboration with Kaunas University of Technology scientists, were shared on Facebook, the post received more than 11 000 impressions, 6 500 reach and more than 300 engagement.

Tips and ideas for breakfast are included in the links, which are available to anyone who is interested. Ideas for breakfast are posted in http://bitly.ws/Q2aR and nutrition tips are posted in http://bitly.ws/Q2bh.

4. Sustainability

● All staff make sure that the products on the table are of the highest nutritional value and taste. The decorative ECO Garden under the sky is an innovative project by our gardener and kitchen staff. It ensures the highest quality of organic seasonal produce. The restaurant’s EKO garden is full of herbs, various greens and salads, even vegetables. The kitchen staff use freshly harvested courgettes, carrots, pumpkins, cucumbers and other vegetables.

● Seasonality is a major consideration in the preparation of dishes, and the choice of suppliers is based on cooperation with local farmers. The food comes from local farms no more than 40 km away.

● SPA VILNIUS Anykščiai uses only “Green Lithuanian Energy” – electricity generated from renewable energy sources.

● SPA VILNIUS – a socially responsible company, which adds to reducing air pollution, so we have equipped an electric vehicle charge station next to the hotel in Anykščiai.

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Vilniaus g. 80, Anykščiai

Lithuania

www.spavilnius.lt/en/anyksciai