{"id":6853,"date":"2025-11-17T21:07:36","date_gmt":"2025-11-17T20:07:36","guid":{"rendered":"https:\/\/europeanspas.eu\/?p=6853"},"modified":"2025-11-17T21:11:17","modified_gmt":"2025-11-17T20:11:17","slug":"spa-ce-b2b-workshop-2025-highlights-estonia-hosts-an-outstanding-edition","status":"publish","type":"post","link":"https:\/\/europeanspas.eu\/spa-ce-b2b-workshop-2025-highlights-estonia-hosts-an-outstanding-edition\/","title":{"rendered":"SPA-CE B2B Workshop 2025 Highlights: Estonia Hosts an Outstanding Edition"},"content":{"rendered":"\n

Strengthening business connections and showcasing Europe\u2019s leading medical spas<\/em><\/h2>\n\n\n\n

The SPA-CE B2B Workshop<\/strong>, held as part of the European Spas Association Annual Congress, once again proved to be a highly effective platform for fostering business connections<\/strong> in the spa and health-tourism sector. The event brought together travel agencies, tour operators, and patient organisations<\/strong> on one side, and leading European medical spas and health resorts on the other. Four member countries of the European Spas Association \u2014 Estonia, Hungary, Lithuania and Slovenia \u2014 presented their wellness and medical-spa offerings to carefully selected hosted buyers from across Europe.<\/p>\n\n\n\n

In close cooperation with the hosting destination, Haapsalu<\/strong>, an innovative and immersive programme was prepared. It began in Tallinn<\/strong>, where participants enjoyed a guided stroll through the storybook Old Town, followed by a relaxed dinner at the Kalev Spa Hotel and evening sauna rituals.<\/p>\n\n\n\n

Rolling workshop<\/h2>\n\n\n\n


Day two<\/strong> featured the \u201cRolling Workshop,\u201d<\/strong> taking attendees to Estonia\u2019s iconic spa resort city of P\u00e4rnu<\/strong>. Exhibitors and hosted buyers visited some of the country\u2019s leading medical spas \u2014 Tervis, Viiking, Tervise Paradiis, and Estonia Medical Spa \u2014 gaining a hands-on understanding of treatments, innovation, and the essence of Estonian wellness. The group then continued to Haapsalu<\/strong>, where a cosy gathering at the castle set the tone for the days ahead.<\/p>\n\n\n\n

The Rolling Workshop to P\u00e4rnu<\/strong> was highlighted as a major strength, praised for its organisation and the relevance of the information shared. <\/p>More results from the Satisfaction survey can be found at the bottom of the article<\/cite><\/blockquote><\/figure>\n\n\n\n

Pre-scheduled meetings<\/h2>\n\n\n\n

Day three<\/strong> centred on business and knowledge exchange. During pre-scheduled B2B meetings<\/strong>, hosted buyers explored preventive and wellness programmes from several European countries:<\/p>\n\n\n\n